The Lab

Branding & Web Development

The Laboratory for Global Performance and Politics at Georgetown University is a hub of artists and policy makers working at the intersection of theater and current events. Front Group worked with designer Alex Hage to overhaul The Lab’s visual identity and build a custom web experience for the organization. From producing full-scale performances to organizing workshops, readings, and convenings, The Lab’s work extends far beyond the confines of the university and is all about breaking down borders. This was the creative direction that guided our work on this project and helped to yield such fantastic results.


Primary Logo

Abbreviated Logo

Shirt Design

Visit The Lab’s website and have a look for yourself

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