A look behind the rebranding process:
Out of all the sketches and mockups, one in particular stood out.
It was a child’s hand integrated into the lines of overlapping splashes of paint. When we presented the first round of mockups, the staff at MOCHA agreed. The chosen direction kept the “hands on” theme of the old logo but took the concept and execution in a new and energetic direction.
visit the MOCHA website and see the results for yourself!