Front Group recently commissioned Kemal Custom Woodwork in San Francisco and Independent Machine Works in East Oakland to build us a custom conference table for our studio. Kemal did an amazing job crafting and finishing the wood table top and Patrick over at Independent built an awesome brushed steel base and legs. Above: Kemal (left) and Patrick (right) go over plans for the table construction at Kemal’s shop in the Bayview.
A couple of months ago, David Zlutnick of Upheaval Productions approached us about wanting a redesign of the documentary film production company’s website. He was looking for something easy to navigate and more stylish that would not take the focus away from Upheaval’s amazing videos. Front Group worked closely with him to develop a simple yet striking new design and the final product turned out great.
December 13, 2013: Inspecting a complete set of blue whale bones in Fort Bragg, California. Part of the Noyo Center branding project. Stay tuned for more details! More photos below.
The US Federation of Worker Cooperatives recently asked Front Group to help update their organization seal. Tim crafted the original seal back in 2006 when the Federation was founded. But it was time for a fresh execution of the design and a new take on the overall identity. Both the old and the new seal are based on two sets of classic cooperative iconography; the twin pines and a flying ‘v’ of geese.
July 16, 2013: Listening to experts explain progress on Steelhead Trout passageway construction in concrete sections of Mission Creek that parallel CA 101 in Santa Barbara. Part of the Southern California Wetlands Recovery Project rebranding and website development project. More photos below.
April 26, 2013: Checking out production, recording and broadcasting studios over at Youth Radio. More photos below.
If we have the time we would like to write up a longer report on our new identity. But for the time being, let’s just keep it simple. We love our new logo, new site and our new business cards featuring a black foil stamp of our logo. The old logo was clean and it worked, but it was an afterthought. This one is emerging from the depths of Front Group’s experimental projects lab and is fine tuned to our exact specifications. It keeps some consistency with the previous brand but has so much more personality. Below is a comparison of the old and new logos and above is a photo to show how the whole identity fits together.