If we have the time we would like to write up a longer report on our new identity. But for the time being, let’s just keep it simple. We love our new logo, new site and our new business cards featuring a black foil stamp of our logo. The old logo was clean and it worked, but it was an afterthought. This one is emerging from the depths of Front Group’s experimental projects lab and is fine tuned to our exact specifications. It keeps some consistency with the previous brand but has so much more personality. Below is a comparison of the old and new logos and above is a photo to show how the whole identity fits together.